There are two main categories of private security officers that can be hired for whichever your immediate security necessities. These are the Pro-active and the Observe and report kinds. And within these two main security personnel categories, there are two key sub-categories that consist of In-house and contract security guards. Guards in different security categories have varying payment scales and skill sets that are required for effective duty performance. Here is a summary of what is expected of these security officers in their different categories.
Videos have gained paramount importance in recent years. They have turned out to be the most sought after mode of business promotions. Not only business, their popularity has broken all records in terms of social usage too. They are being indiscriminately used by billions of social network users to communicate on a day to day basis. It has become more of a trend to use videos for communication over written material. Over the years they have become indispensable owing to the results they provide when used for business marketing. Not that they weren’t in use earlier, it can be said that the last decade saw their augmentation in an electrifying manner.
What led to the popularity of videos on such a large scale is still an enigma to many of us. However it wouldn’t have been difficult to find the answer to this provided the facts were properly understood. Almost all businesses today use video marketing for promotional purposes, let us find out why –
• The primal facet of a video is its brevity of space and time. In this era of time deficit, it would be really unwise to expect people to read an entire page of written stuff, when the whole story can be covered in a few minutes or even seconds. Customers too prefer to buy products which are able to explain their motif in short videos. It is this attribute of videos which caught the attention of the users, and thus the consequent craze.
• The second but extremely important angle which helps people choose a particular product is seeing the product in action. It gives a very favorable opportunity for business firms to show what their product is capable of.
• Another significant property of videos is its accessibility. A video is accessible by a much larger audience as compared to the people reached by live demonstrations and brochures or pamphlets. This property is of huge importance to companies, which invest extensively for promoting their products or services.
• The characteristic which we are about to discuss here is an idiosyncratic feature of video marketing. This one too is of great concern to business firms, and yes we are talking about cost effectiveness. No company will jeopardize the sales of their product, thinking about the cost of advertising. Companies are more than ready to spend on advertising methods which have the capability to render desired results, but video marketing has given them an option to get desired results with fewer expenses, which is why it is a favorite with them too.
• We all want newness in everything around us, be it business or life, newness attracts attention as it is backed by curiosity. Talking about business, videos help introduce new things you can show your target audience about your company or product. Companies can also include fun elements in their ads for a change, while the same will be a risk in case of written material. Videos have changed the overall concept of advertising; leaving print media far behind in the race.
3 Pro-active security officers
These are the types of security officers who like the normal law enforcement officials can perform duties such as:
• Basic background checks
• Body and other necessary searches
• Check vehicle license plates for stolen cars
The said security guards are mostly armed. And depending on the state or country they are operating in, they are licensed to carry firearms as need be, utilize handcuffs, batons, pepper or mace sprays and the likes.
Pro-active security officers are normally very active in their communities and when on a client site, they often deal with the public directly. As it is, they are good deterrent for criminal activities. Their key duty is to ensure that the potential offender notices their presence and hopefully refrain from engaging in whatever criminal activity he or she intended to engage in. If a potential criminal is not bothered by their presence, as they are normally very well trained and have the necessary tools, they can professionally handle the situation.
Observe and report security service providers
These sorts of security personnel are also generally referred to as guards and they normally always come unarmed. Most of them do not even have the formal training and experience that the proactive security officers typically have. They mostly guard the corporate buildings, factories, residential complexes and the likes. You will mostly find them at the front office, entrance to the buildings, patrolling the places they are guarding on foot.
Furthermore, they perform access control of visitors and employees as is needed by their employers. Monitoring the CCTV system is also a part of their duties. Unfortunately, the majority of these security officers perform their work unarmed; meaning that they can’t effectively protect themselves from any would be assailant if attacked. Most of them only have a flashlight to help protect themselves if need be.
In-house and contract security officers
A contract security officer works for a licensed security agency and is normally hired as a contractor to perform the wanted guarding duty at a client’s location. These sorts of guards are very common these days and are normally fully insured and their employers are fully liable for their wellbeing. On the other hand, in house guards are employed as ordinary security guards and have lower pay scales than a contract security officer as their jobs carry fewer risks.
All in all, regardless of any security officer official category, these people are a real asset to any business organization or even a residential area as they are perfectly able to prevent would be looses from criminal activities for all. And by performing the right research on your security needs, it is possible to get the right sorts of officers for your unique personal protection requirements.
